Concept for Life X-Large Adult is tailored, premium complete dry dog food that is based on the individual dietary requirements of adult giant dog breeds.

• Antioxidant complex: Antioxidants from aronia berries, hops, marigold flowers and green tea can help to protect cells from aging. The special vitamin complex, in combination with mannan-oligosaccharides and beta-glucans supports the body’s natural defences
• Supports cardiac function: The recipe contains taurine and EPA as well as DHA which all help to keep the heart healthy
• Cartilage and joint protection: This formula contains glucosamine and chondroitin sulphate, beneficial, natural cartilage nutrients. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage
• Ideal weight maintenance and high digestibility: The balanced calorie content and fibre can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong. Fibre and roughage from linseed and beet pulp support a balanced gut flora and make this food highly digestible
• Extra large kibble: This kibble is appropriate for very large breeds. It encourages intensive chewing and can help to slow your dog down when eating
• Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life
• Healthy skin and shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin
• Highest level of acceptance: The balanced formula contains a high content of fresh meat and other carefully selected other ingredients, so it is very well accepted by picky giant breed dogs
• Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth
• Developed with vets
• Rich in meat
• Made with rice an easily digested carbohydrate. Free from wheat and soya

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life X-Large Adult dry dog food is formulated to suit the specific nutritional needs of adult giant breed adult dogs. The impressive size and weight of X-large breed dogs can cause stress to their musculoskeletal system, so their diet should be rich in nutrients that support healthy joints. If your pet is overweight this will also put further stress on joints and muscles as well as on the heart so your pet needs a food that helps to maintain an ideal weight.

Due to their size, giant dog breeds have a higher muscle ratio compared to smaller dogs, and they use more energy since muscles need plenty of energy. These big dogs also tend to show signs of old age more quickly so they also need specific food to meet their various nutritional needs, including an appropriate kibble for their jaws.

Concept for Life X-Large Adult provides your very large adult dog with a great-tasting, balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your giant breed dog’s specific requirements and to promote all-round health and well-being.

The balanced calorie content in Concept for Life X-Large Adult helps giant breed dogs to maintain their ideal weight. The special Formula X actively supports life-long health and can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat, a good source of high-quality protein, with other functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-B-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth.

Concept for Life – tailored nutrition for your pet.

Concept for Life X-Large Adult is a premium, complete dry food for X-Large breed adult dogs (weighing between 45 - 100kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Our product aligns with concepts such as premium dry dog food, giant breed nutrition, joint support kibble, weight management formula, antioxidant rich, heart health diet, cartilage protection, high digestibility, fresh meat protein, omega‑3 omega‑6, dental care stay‑clean, veterinarian developed, wheat‑free soy‑free, rice carbohydrate.

Concept for Life X-Large Adult is a complete dry food for adult giant-breed dogs.

Ingredients:
23.5% poultry protein (rich in chicken, partly dried and hydrolysed), 20% fresh chicken meat, rice, maize, poultry fat, dried beet pulp (de-sugared), linseed, maize protein, 0.5% salmon oil, sodium chloride, lignocellulose, egg (dried), 0.35% sunflower oil, 0.2% yeast extract (source of mannan-oligosaccharides and beta-glucans), 0.1% aronia extract (dried, rich in polyphenols), 0.1% chicory inulin, Algae, 0.04% glucosamine, 0.02% chondroitin 0.02% hop and green tea extract (dried, rich in flavonoids) 0.01% marigold petal flower (rich in lutein)

Energy per kg:
ME (FEDIAF, 2016) 17.20MJ / 4,1052kcal.

Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D 1400 IU, vitamin E 500mg, vitamin C 550mg, L-carnitine 200mg, taurine 2000mg, vitamin B1 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2500mg, copper (as copper (II) sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, iron (as iron (II) sulphate, monohydrate) 250mg, manganese (as manganese (II) sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.40mg.
Technological additives:
Antioxidants

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg	Daily amount – reduced activity	Daily amount - normal activity	Daily amount – increased activity
45kg	400g	465g	550g
50kg	435g	505g	595g
55kg	465g	540g	640g
60kg	500g	575g	680g
65kg	530g	615g	725g
70kg	560g	650g	765g
75kg	590g	680g	805g
80kg	620g	715g	845g
85kg	645g	750g	885g
90kg	675g	780g	925g
95kg	705g	815g	960g
100kg	730g	845g	1000g