Concept for Life Veterinary Diet Hypoallergenic Insect

A novel protein your dog has almost certainly never eaten before, paired with a single carbohydrate.

Elimination diets only work if the protein is genuinely new to the dog. That is the reasoning behind Concept for Life Hypoallergenic Insect: protein from Hermetia illucens larvae, a source virtually no UK dog has been exposed to, paired with potato as the sole carbohydrate. Fewer ingredients means fewer things to react to, and that is the whole point.

Key Benefits

• Single novel protein: 22% insect protein from black soldier fly larvae is the only animal protein in the recipe. No hidden chicken, no beef, nothing that could confuse an elimination trial.
• One carbohydrate source: Potato flakes and potato starch only. Cutting the ingredient list down is the whole point of a hypoallergenic diet, and this does it properly.
• Skin and coat support: 3.7% salmon oil supplies EPA and DHA, while sunflower oil adds linoleic acid. Both are associated with reduced itching and improved coat condition in dogs with dermatosis.
• Gut health support: Yeast cell walls contribute mannan-oligosaccharides and beta-glucans. Chicory inulin adds prebiotic fibre to support a balanced gut flora during the adjustment period.
• Developed with veterinarians: Formulated as a dietetic complete food to support veterinary treatment. Not a general-purpose kibble dressed up in clinical language.

Nutrition & Quality

Insect protein has moved from novelty to mainstream in European veterinary nutrition because it solves a genuine problem: finding a protein source the dog has not already encountered. Black soldier fly larvae produce a complete amino acid profile with digestibility comparable to poultry, and because no UK dog food used it historically, prior sensitisation is almost unheard of. That makes it genuinely useful for elimination trials where the usual challenge is running out of novel proteins. Energy sits at 3,610 kcal per kg (ME, FEDIAF 2021). As with any veterinary diet, speak to your vet before starting and keep up regular check-ups throughout.

Specifications

Ingredients

44.0% potato flakes, 22.0% insect protein (dried Hermetia illucens larvae), potato starch, 6.5% potato protein, 3.7% salmon oil, vegetable protein hydrolysate, sunflower oil, linseed, calcium carbonate, monocalcium phosphate, sodium chloride, 0.3% yeast cell walls (0.063% mannan-oligosaccharides and 0.057% beta-glucans), 0.1% chicory inulin, potassium chloride, algae meal (rich in DHA).

Feeding Guide

Frequently Asked Questions

How long should my dog stay on this food?
Three to eight weeks to assess whether intolerance symptoms settle. For skin support, begin with around two months. If symptoms improve, it can be continued for up to a year. Your vet should set the exact period and schedule regular check-ups throughout.

Will my dog actually eat insect protein?
Acceptance is generally high. Dogs respond to fat content and aroma rather than to the concept of the ingredient, and the salmon oil makes this recipe palatable even to fussy eaters.

Is this a prescription food?
It is a dietetic food rather than a prescription-only product, so you can buy it directly without a vet prescription. It is still intended to support veterinary treatment, so speak to your vet before starting and keep up regular reviews while your dog is on it.