Concept for Life Medium Sterilised dry dog food at a glance:

• Complete dry dog food for medium‑sized adult dogs
• Ideal weight control and maintenance: Increased protein combined with L‑carnitine, and an adapted fat and energy content (–10 % compared to Concept for Life Medium Adult) helps your dog maintain an ideal weight when fed in appropriate amounts. It can help prevent weight gain due to altered metabolism after sterilisation.
• Muscle maintenance: The high protein content of 28 % is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help maintain muscles.
• Strengthens natural defences: The special vitamin complex in combination with mannan‑oligosaccharides and beta‑glucans can help strengthen the body's natural defences.
• Grain‑free: This recipe is totally grain‑free.
• With lots of fibre for satiety: Selected psyllium and lignocellulose dietary fibre are low in energy and help your dog feel full.
• Shiny fur and healthy skin: The vitamin‑B complex, in combination with copper, organically‑bound zinc, and high‑quality omega‑3 and omega‑6 fatty acids, helps promote glossy fur and supple skin.
• Dental hygiene: The Stay‑Clean™ complex with highly soluble vitamin C supports a reduction in bacterial plaque formation while inhibiting the formation of tartar. In addition, special plant fibres help mechanically clean the teeth.
• Developed together with vets
• High meat content
• Grain and soya free

Concept for Life Sterilised is a tailored, premium dry dog food created to meet the individual dietary requirements of adult neutered dogs. It was developed together with veterinarians and is based on the latest scientific findings. Sterilisation can cause hormonal and metabolic changes that may lead to reduced activity, weight gain, flaky skin, and dull coat. Concept for Life Medium Sterilised helps overcome these issues. The increased protein content in this kibble, combined with L‑carnitine and an adapted fat and energy content (–10 % compared to Concept for Life Medium Adult), helps your dog maintain an ideal weight and prevent unwanted gain. Dietary fibre from psyllium and lignocellulose provides satiety, encouraging a lower energy intake. A special vitamin complex, combined with mannan‑oligosaccharides and beta‑glucans, strengthens the body's natural defences. Copper and bound zinc, as well as omega‑3 and omega‑6 fatty acids, promote a shiny coat and supple skin. The Stay‑Clean™ complex with highly soluble vitamin C reduces bacterial plaque and tartar build‑up, while special plant fibres encourage cleaner teeth. The main ingredients in the tasty Concept for Life recipes are functional raw ingredients of the highest quality. They are well tolerated and very digestible. The special FORMULA X helps actively support lifelong wellbeing and ensures maximum functionality. Concept for Life – tailored nutrition for your pet Concept for Life Medium Sterilised Adult is a premium, complete dry food for neutered medium‑sized adult dogs (11–25 kg) and is available in the following sizes: 1 kg, 4 kg (4 × 1 kg), and 12 kg.
Concept for Life Medium Sterilised is a complete dry food for adult, sterilised dogs.

Ingredients:
Poultry protein (28.5%, partly dried and hydrolysed), potato flakes hydrolysed), potato flakes, fresh chicken meat (20%), peas, lignocellulose (5.7%), dried beet pulp, poultry fat, apple pomace, linseed, sodium chloride, salmon oil (0.25%), chicory inulin (0.2%), yeast cell walls (0.2%, dried, rich in mannan-oligosaccharides and beta-glucans), sunflower oil (0.15%), sunflower oil (0.15%). beta-glucans), sunflower oil (0.15%), psyllium (0.1%).

Energy per kg:
ME (FEDIAF, 2019) 14.08 MJ / 3362 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 600mg, vitamin B1 20mg, vitamin B2 20mg, vitamin B6/pyridoxine hydrochloride 24mg, vitamin B12 180mcg, niacin 120mg, calcium D-pantothenate 65mg, folic acid 4.5mg, biotin 600mcg, choline chloride 2500mg, L-carnitine 100mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.0mg, selenium (sodium selenite) 0.35mg.
Technological additives:
Antioxidants.
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog's weight in kg	Daily amount - normal activity
11kg	160g
12kg	170g
14kg	195g
15kg	205g
16kg	215g
18kg	235g
20kg	255g
22kg	270g
24kg	290g
25kg	300g