Concept for Life British Shorthair Adult at a glance:

• Complete dry food: Tailored nutrition for adult British Shorthair cats aged 12 months+
• Shiny fur and healthy skin: The vitamin‑B complex in combination with copper and organically bound zinc as well as high‑quality omega‑3 and omega‑6 fatty acids and biotin can help to promote glossy fur and soft skin in your cat
• Dental health: The Stay‑Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar
• Cardiac support and function: Increased taurine content as well as EPA and DHA help to support a healthy heart
• Kibble shape: The kibble is specifically shaped to suit the jaws of British Shorthair cats. The shape encourages intensive chewing which stops your cat from gobbling its food
• Anti‑Hairball: Plant fibres from psyllium, dried beet pulp and lignocellulose can help to minimise hairball formation and encourage a gentle, natural expulsion of swallowed hair
• Cartilage and joint protection: British Shorthair cats are sturdy, well built cats which put subject their joints to a lot of wear and tear. This formula contains two natural cartilage nutrients, glucosamine and chondroitin sulphate. Vitamin C can also support collagen formation which is important for cartilage function
• Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour
• Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya

The basis of a long and active cat life is a species‑appropriate, balanced nutrition. Concept for Life British Shorthair Adult is formulated to suit the nutritional needs of British Shorthair adult cats. These popular pedigree cats have a broad chest and strong, muscular bodies. They are very placid, laid‑back cats with wonderfully expressive eyes and a soft and thick fur. The chunky, solid body shape can put extra pressure on your British Shorthair’s joints and they are also prone to cardiac disease such as hypertrophic cardiomyopathy.

Concept for Life – top-quality tailored nutrition for your cat

• Scientifically based nutritional concept that focuses on your cat's individual well‑being and dietary requirements at all life stages
• Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility and compatibility
• The special FORMULA X actively supports life‑long health and allows for maximum functionality
• Species and need-based nutrient composition for optimal all-round care
• Tasty recipe with fresh meat

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This tasty wet food includes a range of tailored nutrition in jelly and in gravy. Concept for Life British Shorthair is the ideal addition to Concept for Life dry food. It is available in 12 x 85g, 24 x 85g and 48 x 85g pouches.

Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.

Concept for Life – tailored nutrition for your pet
Concept for Life British Shorthair is a complete dry food for adult cats aged 12 months and over.

Ingredients:
38% chicken protein (partly dried and hydrolysed), 17% rice, 14% fresh chicken meat, poultry fat, 5% lignocellulose, potato starch, 4% salmon protein (dried), 3.5% dried beet pulp, maize protein, 0.8% salmon oil, 0.5% sunflower oil, sodium chloride, egg (dried), brewer's yeast (dried), potassium chloride, 0.2% chicory inulin, 0.2% yeast cell walls (dried, rich in beta-glucans and mannan oligosaccharides), 0.15% borage oil, 0.1% psyllium husks, 0.04% glucosamine from animal tissue, 0.02% chondroitin sulphate, 0.02% yucca schidigera (dried), 0.0025% marigold extract (rich in lutein).

Additives per kg:
Nutritional additives:
Vitamin A 15. 000 IU, vitamin D3 1500 IU, vitamin E 400 IU, vitamin C 400mg, vitamin B1 40mg, vitamin B2 40mg, vitamin B6/pyridoxine hydrochloride 60mg, vitamin B12 120mcg, niacin 35 mg, calcium D-pantothenate 120mg, folic acid 12mg, biotin 3000mcg, choline chloride 3200mg, taurine 2500mg, L-carnitine 100mg, DL-methionine (technically pure) 2500mg, copper (copper(II) sulphate pentahydrate) 15mg, zinc (zinc sulphate, monohydrate) 120mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.5mg, selenium (sodium selenite) 0.4mg.

Technological additives:
Antioxidant.

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water. Store the food in a cool, dry place, away from sunlight.

* Also suitable for neutered cats

Energy per kg:
ME (FEDIAF, 2020) 16.36 MJ / 3910 kcal.

Cat’s weight	Daily amount – normal*	Daily amount – active
2kg	20 - 30g	40g
3kg	30 - 40g	55g
4kg	35 - 50g	65g
5kg	40 - 55g	75g
6kg	45 - 65g	85g
7kg	50 - 70g	95g