We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our PURINA BETA® Adult Sensitive dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega‑3 and –6 fatty acids that help reduce possible discomfort in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. And all this without including any added artificial colours, flavours or preservatives in the recipe!

PURINA BETA Adult Sensitive at a glance:

• New improved recipe!
• Salmon as the primary ingredient
• Made with selected natural ingredients and no artificial colours, flavours or preservatives
• With natural prebiotic proven to help improve digestive health
• Dual shape and size kibble for slower chewing
• Tailored nutrition to help support sensitive skin and digestion
• Made in the UK: proudly made in our Suffolk factory
• Sensitive digestion: with high quality protein (salmon) and rice, to help support good digestion
• Skin sensitivity: with vitamins, zinc and omega‑3 and –6 fatty acids, important skin nutrients to help reduce possible discomfort
• Healthy immune system: with antioxidants to help support natural defences

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

Real Dog Story

“Shadow was found in a rescue centre, and it was love at first sight for me. He’s such a great character and is not timid at all. It’s amazing really - he’s fearless, and he’s so confident. He’s a real Thrillseeker. In the park he hares around chasing birds… that’s his favourite past time and normally he’ll go for a splash in the pond too, regardless of the temperature! As he’s a rescue, I’m still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!” - Charlotte, from London

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:

• The Buddy: They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
• The Jester: Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
• The Thrillseeker: They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
• The Foodie: They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
• The Chaser: They were born to move – fast! That’s why they need to run, track and retrieve.
• The Explorer: Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

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Primary Keyword: BETA Adult Sensitive

Ingredients:

Salmon meal (17%), wheat*, corn*, rice* (14%), soya meal, poultry fat, dried beet pulp, corn gluten, minerals, dried chicory root* (1%), digest, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (20,300 IU), vitamin D3 (1180 IU), vitamin E (96 IU), ferrous sulphate monohydrate (84mg), calcium iodate anhydrous (2.1mg), cupric sulphate pentahydrate (9.2mg), manganous sulphate monohydrate (6.2mg), zinc sulphate monohydrate (120mg), sodium selenite (0.2mg).

Antioxidants.

Feeding recommendation:

The amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.