Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior Chicken dry dog food offers tailored nutrition for senior adult dogs, including omega‑3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! And all this without any added artificial colours, flavours or preservatives.

PURINA BETA Senior at a glance:

• New improved recipe!
• Chicken as the primary ingredient
• Made with selected natural ingredients and no artificial colours, flavours or preservatives
• With natural prebiotic proven to help improve digestive health
• Dual shape and size kibble for slower chewing
• Tailored nutrition to support healthy ageing for your senior dog
• Made in the UK: proudly made in our Suffolk factory
• Joint mobility with omega‑3 fatty acids to help support healthy joints
• Heart care with essential amino acids to help support vital organ function
• Healthy immune system with antioxidants to help support natural defences

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, has created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Chicken as our number one ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

“When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. And his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!” – Andrew, from Carshalton

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:

• The Buddy – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
• The Jester – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
• The Thrillseeker – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
• The Foodie – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
• The Chaser – They were born to move – fast! That’s why they need to run, track and retrieve.
• The Explorer – Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

With BETA Senior Chicken, your senior dog receives all the nutrition they need to stay active, healthy, and happy. Order now and give your loyal companion the best chance at golden years filled with vitality and joy.

Ingredients:

Chicken meal (29%), wheat*, corn*, wheat middling, poultry fat, dried beet pulp, minerals, dried chicory root* (1%), digest, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (21,200 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (88mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9mg), manganous sulphate monohydrate (6mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).

Antioxidants.

Feeding recommendation:

The recommended feeding amounts are guidelines only and should be adjusted according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.