Sniffing, chasing, and exploring – everything is new for your puppy, and growing up is hard work! That’s why our PURINA BETA® Puppy Chicken tailored nutrition includes antioxidants to help support natural defenses, and DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, ensuring your puppy is ready to explore the world every day. And we do all this without including any added artificial colors, flavors or preservatives!

PURINA BETA Puppy Chicken at a glance:

• New improved recipe!
• Chicken as the primary ingredient
• Made with selected natural ingredients and no artificial colors, flavors or preservatives
• With natural prebiotic proven to help improve digestive health
• Dual shape and size kibble for slower chewing
• Tailored nutrition for growing puppies, also suitable for pregnant or nursing toy adult dogs
• Made in the UK: proudly made in our Suffolk factory
• Healthy immune system with antioxidants to help support natural defenses
• Brain & vision development with DHA essential for growing puppies
• Healthy teeth & bones with essential minerals and vitamins to aid bone growth

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they’re free to live a life unleashed – outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dog nutrition and behavior, created BETA®: a tailored range of food made using carefully selected natural ingredients, featuring Turkey, Chicken or Salmon as our No.1 ingredient. Inspired by nature and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog live an active and curious life.

BETA®: Free the Real Dog Inside

Real Dog Story

“Because Lenny is a Vizsla, he’s a real Buddy, a real Velcro dog – he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog – He loves people and he is the perfect friend. He runs off for five minutes and then comes back. He’s not a ‘single owner’ dog as he’s attached to the whole family. He’ll even remember people he hasn’t seen for a year!” - Michael, from London

Which Type Is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:

• The Buddy – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
• The Jester – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
• The Thrillseeker – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
• The Foodie – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
• The Chaser – Born to move – fast! That’s why they need to run, track and retrieve.
• The Explorer – Every walk is the start of a new mission… digging, climbing, and uncovering – and probably ends with a bath!

Enhance your puppy’s diet with BETA Puppy Chicken, packed with natural ingredients, antioxidants, DHA, and prebiotics for optimal growth and immunity. Trust our UK‑made, no‑artificial additive formula to keep your little adventurer healthy, happy, and ready for every new discovery.

Ingredients:

Chicken meal (27%), wheat*, corn*, poultry fat, wheat middling, dehydrated animal protein, soya meal, dried beet pulp, digest, dried chicory root* (1%), minerals, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (22,600 IU), vitamin D3 (1300 IU), vitamin E (105 IU), ferrous sulphate monohydrate (93mg), calcium iodate anhydrous (2.4mg), cupric sulphate pentahydrate (10mg), manganous sulphate monohydrate (7mg), zinc sulphate monohydrate (133mg), sodium selenite (0.22mg).

Antioxidants.

Feeding recommendation in g/day:

Feed puppies under the age of 3 months 3-4 daily feedings of moistened food. After 3 months, gradually reduce moistening and feed just 3 times per day. From 6-12 months, provide 2 daily feedings. Each puppy is different, so adapt feeding amounts depending on individual activity level and body condition.

Feeding during pregnancy/nursing: during the final 3-4 weeks of pregnancy and while nursing, food allowances should be increased 1.5-2 fold maintenance levels.

After weaning, the mother’s food should be adjusted to maintain ideal body condition.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.