We know how important it is for dogs to live an active, invigorating life unleashed, and an essential part of this is choosing a food that can properly fuel your dog’s natural enthusiasm for life! That’s why our PURINA® BETA® Adult Working Dog – Chicken, naturally tailored nutrition for working dogs, includes essential amino acids and high levels of antioxidants to support muscle health and keep your dog in great condition during highly challenging active periods. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, which helps your adventurous dog to enjoy an active life every day. And all this without including any added artificial colours, flavours or preservatives!

PURINA BETA Adult Working Dog – Chicken at a glance:

• New improved recipe!
• Rich in chicken: made with selected natural ingredients and with no added artificial colours, flavours and preservatives
• With natural prebiotic: proven to help improve digestive health
• Dual shape and size kibble for slower chewing
• Tailored nutrition with all the essential nutrients your adult working dog needs
• Made in the UK: proudly made in our Suffolk factory
• Full of energy: with high levels of protein and fat to help your working dog replenish its energy stores during active periods
• Muscle recovery: with essential amino acids for strong muscles and to help support muscle repair after activity
• Great condition: with high levels of antioxidants to help support your dog through strenuous activity

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA®, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made in our Suffolk factory using carefully selected natural ingredients such as parsley, spinach, carrot, chicory and cereals. Inspired by nature, our products provide healthy inside‑out nutrition that helps your working dog to live an active and curious life.

BETA®: Free the Real Dog Inside

Real Dog Story

- “Meg is my lead working sheep dog on the farm. She has such a strong work ethic and is so reliable that I now use her to train all my other dogs. She even tries to ‘herd’ all her toys! – so it’s no surprise that she has been a Champion Working Trial dog for many years, as she just loves her work. She is also really affectionate and very easy‑going, although she can be quite the Foodie as she tries to steal my food when I’m not looking from time to time!” - Alison, Herefordshire

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:

• The Buddy: They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
• The Jester: Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
• The Thrillseeker: They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
• The Foodie: They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
• The Chaser: They were born to move – fast! That’s why they need to run, track and retrieve.
• The Explorer: Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

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Primary Keyword: BETA Adult Working Dog

Ingredients:

Wheat*, chicken meal (22%), dehydrated meat protein, poultry fat, wheat middling, dried beet pulp, digest, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (24,150 IU), vitamin D3 (1400 IU), vitamin E (115 IU), ferrous sulphate monohydrate (100mg), calcium iodate anhydrous (2.5mg), cupric sulphate pentahydrate (11mg), manganous sulphate monohydrate (7mg), zinc sulphate monohydrate (140mg), sodium selenite (0.24mg).

Antioxidants.

Feeding recommendation:

The amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.