Being a “Real Dog” means running, jumping, chasing, and living a life unleashed. Your dog needs food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our PURINA® BETA® Adult Turkey & Lamb offers tailored nutrition for adult dogs, including essential vitamins and minerals to help support healthy bones, and high levels of protein and fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! And all this without any added artificial colours, flavours and preservatives.

PURINA BETA Adult Turkey & Lamb at a glance:

• New improved recipe!
• Turkey as the primary ingredient, with delicious lamb
• Made with selected natural ingredients and no artificial colours, flavours or preservatives
• With natural prebiotic proven to help improve digestive health
• Dual shape and size kibble for slower chewing
• Tailored nutrition with all the essential nutrients your adult dog needs
• Made in the UK: proudly made in our Suffolk factory
• Strong muscles: protein to help support strong musculature
• Healthy skin & shiny coat: vitamins, zinc and omega‑3 and -6 fatty acids
• Healthy teeth & bones: essential minerals and vitamins to support healthy teeth and bones

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, has created BETA®: a tailored range of food made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

Real Dog Story

“It’s so important that you recognise the dog inside. And Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. And we live in the county, so there is so much for her to experience and try. She’s a Fire & Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!” - Lindsey, from Preston

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:

• The Buddy – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.
• The Jester – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.
• The Thrillseeker – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!
• The Foodie – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.
• The Chaser – They were born to move – fast! That’s why they need to run, track and retrieve.
• The Explorer – Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

By choosing BETA Adult Turkey & Lamb, you’re giving your dog the natural, protein‑rich nutrition it needs to stay strong, healthy, and ready for every adventure. Trust in our UK‑made quality and let your real dog thrive.

Ingredients:

Turkey meal (18%), wheat*, corn*, rice* (9%), lamb meal (7%), poultry fat, soya meal, wheat middling, dried beet pulp, digest, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (21,000 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (86mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9.5mg), manganous sulphate monohydrate (6.5mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).

Antioxidants.

Feeding recommendation:

The amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.