The basis of a long and active cat life is species‑appropriate, balanced nutrition. Concept for Life British Shorthair Adult wet cat food is specifically formulated to suit the nutritional needs of British Shorthair adult cats. These popular pedigree cats have a broad chest and strong, muscular bodies. They are very placid, laid‑back cats with wonderfully expressive eyes and soft, thick fur.

Concept for Life British Shorthair Adult is tailored nutrition based on the individual well‑being and dietary requirements of your adult British Shorthair cat:

• Scientifically based nutritional concept, focusses on the individual well‑being and nutritional requirements of your cat, in life phase
• The main ingredients are functional raw ingredients of the highest quality that are easy to digest and well accepted
• The nutrient composition is put together based on species and needs
• No soya, taste enhancers or preservatives
• Convenient pouch: easy to open single serving, always fresh. The nutrients are protected and it has a great taste.

Concept for Life British Shorthair Adult wet cat food at a glance:

• Healthy urinary tract: The kibble is enriched with DL‑methionine which reduces the urine pH value
• Cardiac support and function: British Shorthair cats often suffer with heart problems. Taurine, EPA and DHA help to support a healthy heart.
• Low energy and fat content: This can help your cat to maintain its ideal weight
• Shiny fur and healthy skin: Salmon oil is a natural source of omega‑3 and omega‑6 fatty acids and in combination with zinc can help to promote glossy fur and soft skin in your cat.
• With 60% meat and nutritious offal in a high quality ragout style meal

Concept for Life is a unique and scientific nutritional concept, which focusses on your cat’s individual well‑being and dietary requirements and provides your cat with balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Have you heard about it? It is part of this range of specialised nutrition, including dry food for specific breeds. Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.

Tags: Concept for Life, British Shorthair cat food, adult wet cat food, ragout style meal, 60% meat, no soy, low fat, urinary tract support, cardiac health, omega‑3, salmon oil, natural ingredients, single serving pouch, premium pet nutrition, breed‑specific diet, healthy fur and skin.
Concept for Life British Shorthair Adult is a complete wet food for adult cats over 12 months.

Ingredients:
60% chicken (heart, meat, gizzards, liver, fat), broth, maize starch, tapioca starch, 0.3% salmon oil, 0.1% green tea extract

Additives per kg:
Nutritional additives: Vitamin D3 200 IU, zinc (zinc sulphate, monohydrate) 25mg, manganese (manganous sulphate, monohydrate) 1.4mg, copper (copper(II) sulphate pentahydrate) 1.0mg, iodine (calcium iodate, anhydrous) 0.75mg, DL-methionine 4000mg, taurine 2000mg

Energy / 100g:
(ME FEDIAF, 2018) 367 kJ / 88 kcal

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight.
Please make sure your pet always has fresh drinking water.
Feed at room temperature and store in a cool place, away from sunlight.

Cat's weight	Wet food only / per day	Dry & wet food per day Mix of Concept for Life British Shorthair Adult dry & wet food
2kg	1.5 pouches	5 -10g dry food + 1 pouch per day
3kg	2 pouches	5 - 20g dry food + 1 pouch per day
4kg	2.5 pouches	10 - 25g dry food + 1 pouch per day
5kg	3 pouches	15 - 30g dry food + 1 pouch per day
6kg	3 pouches	20 - 40g dry food + 1 pouch per day
7kg	3.5 pouches	25 - 45g dry food + 1 pouch per day