The basis of a long and active cat life is species‑appropriate, balanced nutrition. Concept for Life Beauty – in Gravy has been specifically formulated to provide a balanced diet for all‑round care of your cat. You can quickly tell whether your cat is eating a healthy, balanced diet by the state of its fur and skin. If it is missing vital nutrients and vitamins, or not getting the correct amount, your cat will develop dull fur. Concept for Life Beauty wet cat food is formulated to support healthy skin and shiny fur. This tasty recipe with delicious gravy is suitable for cats with sensitive skin and provides your pet with a balanced, nutritious meal that supports overall good health.

The main ingredient in Concept for Life Beauty – in Gravy is carefully selected meat and top‑quality functional ingredients. This creates a balanced mix of the vital nutrients which help to keep your cat healthy. It is easy to digest and very well accepted.

Concept for Life Beauty - in Gravy is premium quality, complete wet cat food based on the latest scientific findings and has been specifically developed to meet the needs of adult cats with sensitive skin:

• Shiny coat: Fish oil is a natural source of omega‑3 fatty acids, which combined with biotin and zinc can help support healthy skin and fur.
• Hairball function: Concept for Life Beauty helps prevent hairballs. It contains psyllium plant fibres that minimise hairball formation and encourage the natural expulsion of swallowed hair.
• Balanced mix of nutrients: This wet cat food recipe is packed with vital proteins, fatty acids, fibre, vitamins and minerals which ensure your neutered or intact cat receives a wholesome meal every time.
• Well accepted: The appealing texture and size of the meat chunks, combined with the delicious gravy, guarantee high palatability.
• Developed together with vets
• Contains essential taurine
• Comes in a handy pouch: Easy to open, pre‑portioned servings. Every meal is fresh, tasty and rich in nutrients.
• No soya, sugar, taste enhancers or preservatives: for a truly natural meal.

Concept for Life Beauty is a unique nutritional concept, based on scientific research. It helps your cat enjoy a healthy life. It is a tasty wet food tailored to the individual well‑being and dietary requirements of adult cats 1+ year. Concept for Life – tailored nutrition for your pet.

Have you heard about ?. It includes a range of specialised nutrition and is the ideal addition to Concept for Life Beauty – in Gravy wet food. It is available in bags of 400 g, 3 kg and 10 kg.

Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of both forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is essential for a healthy urinary tract and kidneys. A single 100 g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, mimicking its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that combining dry and wet foods appeals to your cat’s natural instincts and keeps them healthy.

Concept for Life Beauty is a complete wet food for adult cats.

Ingredients:
Meat and meat by-products, vegetable by-products (0.4% inulin, 0.2% psyllium), oils and fats (0.2% fish oil), molluscs and crustaceans (0.1% green lipped mussel powder, minerals

Additives per kg: Nutritional additives:
Vitamin D3 200 IU, Vitamin E 100mg, biotin 100mcg, taurine 100mg, manganese (as mangan (II) sulphate, monohydrate) 3mg, zinc (as zinc sulphate, monohydrate) 20mg,

Energy / 100g:
(ME FEDIAF, 2013) 0.371 MJ / 88.6 kcal

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight.
Please make sure your pet always has fresh drinking water
Feed at room temperature

Cat’s weigh in kg:	Only wet food/day	Mixed with Concept for Life Sensitive Cats dry/day
3kg	2	1 pouch + 20-25g dry food
4kg	2.5	1 pouch + 25-30g dry food
5kg	3	1 pouch + 35-40g dry food
6kg	3.5	1 pouch + 40-45g dry food