{"product_id":"purina-pro-plan-senior-medium-large-adult-7-sensitive-skin","title":"PURINA PRO PLAN Senior Medium \u0026 Large Adult 7+ Sensitive Skin","description":"\u003cp\u003eAs your dog ages, its nutritional needs evolve. \u003cstrong\u003ePURINA PRO PLAN Senior Medium \u0026amp; Large Adult 7+ Sensitive Skin\u003c\/strong\u003e (formerly OPTIDERMA) is a premium dry food crafted with selected protein sources and tailored to the unique demands of older dogs in medium and large breeds.\u003c\/p\u003e\u003cp\u003eThis senior formula meets daily nutritional requirements while supporting sensitive skin, joint mobility, and overall vitality. It features a delicious salmon flavor that delivers high‑quality animal proteins as the first ingredient, complemented by unsaturated fatty acids and omega‑3s from added fish oil to promote healthy skin and coat.\u003c\/p\u003e\u003cp\u003eKey benefits include:\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\n\u003cstrong\u003eAge‑specific nutrition\u003c\/strong\u003e for dogs 7 years and older, especially those over 10 kg.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eSpecialized protein blend\u003c\/strong\u003e that reduces the risk of skin conditions and itching caused by food intolerances.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eGluten‑free \u0026amp; wheat‑free\u003c\/strong\u003e formulation suitable for dogs with allergies or sensitivities.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eOmega‑3 fatty acids (EPA)\u003c\/strong\u003e to support normal joint metabolism and mobility.\u003c\/li\u003e  \u003cli\u003eEnriched with \u003cstrong\u003efish oil\u003c\/strong\u003e for additional omega‑fatty acids that enhance skin and coat health.\u003c\/li\u003e  \u003cli\u003eRich in \u003cstrong\u003evitamins, minerals, and trace elements\u003c\/strong\u003e, providing a complete diet as a sole feed.\u003c\/li\u003e  \u003cli\u003eNo synthetic coloring, ensuring pure, natural ingredients.\u003c\/li\u003e  \u003cli\u003e\n\u003cstrong\u003eResealable zip closure packaging\u003c\/strong\u003e keeps food fresh longer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy choosing PURINA PRO PLAN Senior Medium \u0026amp; Large Adult 7+ Sensitive Skin, you give your beloved companion a balanced diet that respects their aging body and sensitive skin. The savory salmon taste encourages acceptance, while the targeted nutrients support joint health, bone strength, and overall vitality—making it an ideal daily feeding solution for mature dogs.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003e\nHigh-quality salmon* (17%, including head, bones, meat), rice* (16%), maize protein meal*, dried salmon protein*, maize starch, corn*, maize meal*, animal fat, minerals, dried beet pulp*, dried vegetable fibre, dried egg*, soybean oil, digest, fish oil. \u003cbr\u003e\n\u003cbr\u003e\n*= protein sources.\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003cbr\u003e\n\u003ci\u003eNutritional \u003c\/i\u003e\u003cem\u003ephysiological \u003c\/em\u003e\u003ci\u003eadditives:\u003c\/i\u003e\u003cbr\u003e\nVitamin A (37,000 IU), vitamin D3 (1,000 IU), vitamin E (650 IU), vitamin C (165mg), iron sulfate monohydrate (130mg), calcium iodate anhydrous (2mg), copper sulphate pentahydrate (13mg), manganese sulphate monohydrate (48mg), zinc sulphate monohydrate (120mg), sodium selenite (0.036mg). \u003cbr\u003e\n \u003c\/p\u003e\u003cbr\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\n\u003cp\u003ePURINA PRO PLAN Senior Medium \u0026amp; Large Adult 7+ Sensitive Skin is a complete food for dogs.\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"1\" cellspacing=\"1\" width=\"80%\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDog's weight\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily serving for 1 hour daily activity (g)\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily serving for 1 - 3 hours daily activity (g)\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e10 kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e150 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e170 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e25 kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e175 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e320 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e35 kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e345 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e400 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e45 kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e410 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e470 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e70 kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e555 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e635 g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eEnsure fresh drinking water is always available.\u003c\/p\u003e","brand":"Pro Plan","offers":[{"title":"14kg","offer_id":47558922436856,"sku":"zp-185366.7","price":65.64,"currency_code":"GBP","in_stock":false},{"title":"Economy Pack: 2 x 14kg","offer_id":47558922469624,"sku":"zp-185366.8","price":129.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/07613035125032_h1n1_01_gb_44152682_5.jpg?v=1764421304","url":"https:\/\/www.petfoodmart.co.uk\/products\/purina-pro-plan-senior-medium-large-adult-7-sensitive-skin","provider":"Pet Food Mart","version":"1.0","type":"link"}