{"product_id":"markus-muhle-true-nature","title":"Markus Mühle TRUE NATURE","description":"\u003cstrong\u003eTRUE NATURE\u003c\/strong\u003e (previously: Lupo Natural) is a \u003cem\u003ecold pressed dog food\u003c\/em\u003e, made using only the finest ingredients to create a modern dog food based on the principals of our \u003cb\u003enature \u0026amp; animal welfare\u003c\/b\u003e philosophy. The chicken, which is sourced only from Swiss farms that guarantee humane breeding methods, as well as the tasty Arctic sea fish, steamed potatoes and delicious Alpine herbs make TRUE NATURE into something very special. It is the first dog food made according to such a far‑reaching philosophy and only uses meat from \u003cb\u003eanimals bred in species appropriate conditions\u003c\/b\u003e. We also make a donation from every purchase to various \u003cb\u003eanimal welfare projects\u003c\/b\u003e. The pure, natural Aquamin‑Vitamin complex provides your pet with essential vitamins, minerals and trace elements.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTRUE NATURE dog food is made in harmony with nature and animal welfare.\u003c\/strong\u003e  \u003cul\u003e\t\u003cli\u003eAnimal rights tested: Swiss chickens are a great source of protein, low in allergens and low fat. They are sourced from selected Swiss farms which guarantee\u003cb\u003e species appropriate, humane breeding\u003c\/b\u003e.\u003c\/li\u003e\t\u003cli\u003eWhen you purchase 15kg of TRUE NATURE, we make a donation to an animal welfare project.\u003c\/li\u003e\t\u003cli\u003eNatural \u003cb\u003eAquamin‑Vitamin-Complex\u003c\/b\u003e: Made using only vitamins, minerals and trace elements from the sea. TRUE NATURE does not contain any artificial additives.\u003c\/li\u003e\t\u003cli\u003eGuaranteed \u003cb\u003ecold pressed\u003c\/b\u003e, to protect essential vitamins, enzymes and microorganisms.\u003c\/li\u003e\t\u003cli\u003eBalanced content of essential omega‑3 and omega‑6 fatty acids from cold pressed vegetable oils, and \u003cb\u003eArctic sea fish\u003c\/b\u003e for healthy skin and shiny fur.\u003c\/li\u003e\t\u003cli\u003eIncreased levels of \u003cb\u003evaluable secondary phytonutrients \u003c\/b\u003efrom a selection of Alpine herbs.\u003c\/li\u003e\t\u003cli\u003eGluten‑free, easy to digest carbohydrates and plant fibre blend made from \u003cb\u003esteamed potatoes \u003c\/b\u003e, brown rice and parsnips.\u003c\/li\u003e\t\u003cli\u003eContains no GM ingredients, chemical colourings, synthetic preservatives or taste enhancers.\u003c\/li\u003e\t\u003cli\u003eEnvironmentally friendly packaging.\u003c\/li\u003e\n\u003c\/ul\u003eTRUE NATURE combines traditional craftsmanship with the results of decades of research to provide your dog with a healthy, tasty food. The combination of nutritional science and the power of nature produces a dog food of exceptional quality.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAquamin‑Vitamin-Complex:\u003c\/b\u003e The natural vitamin revolution from the depth of the ocean. This pioneering Aquamin‑Vitamin‑complex contains valuable vitamins, minerals and trace elements extracted from fruits of the sea such as seaweed, mussels, Arctic sea fish and shellfish. All ingredients in TRUE NATURE, including vitamins, minerals and trace elements, are 100% from natural sources and provide your dog with the nutrients it needs for a healthy, happy life. All TRUE NATURE products are regularly tested by independent laboratories.\u003cbr\u003e\u003cbr\u003e\u003cfont style=\"color:red\"\u003e\u003cb\u003ePlease note:\u003c\/b\u003e\u003c\/font\u003e TRUE NATURE is made entirely without chemical additives or genetically modified ingredients. This is reflected in TRUE NATURE's \u003cb\u003eshorter shelf life\u003c\/b\u003e of 6 months.SEO Tags: cold pressed dog food, Swiss chicken protein, Arctic sea fish nutrition, Alpine herbs benefits, natural Aquamin vitamin complex, gluten free dog kibble, animal welfare donation, humane breeding practices, eco friendly packaging, no GM ingredients, 6 month shelf life, balanced omega-3 omega-6, healthy skin and shiny coat, easy digest carbohydrates  Primary Keyword: Markus Mühle TRUE NATURE\u003cbr\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003e\nDried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract.\n\u003cp\u003e\u003cb\u003eNatural vitamins and trace elements:\u003c\/b\u003e\u003cbr\u003e\nVitamin A (9,500 IU\/kg), vitamin D (950 IU\/kg), vitamin E (90 mg\/kg), vitamin B1 (3.5 mg\/kg), vitamin B2 (7 mg\/kg), vitamin B6 (4.2 mg\/kg), vitamin B12 (42 mcg\/kg), biotin (200 mcg\/kg), folic acid (0.35 mg\/kg), niacin (21 mg\/kg), vitamin C (100 mg\/kg), pantothenic acid (7 mg\/kg), choline (1.000 mg\/kg), iron (180 mg\/kg), cobalt (1 mg\/kg), manganese (40 mg\/kg), selenium (0.25 mg\/kg ), copper (6.5 mg\/kg), zinc (65 mg\/kg), iodine (1.6 mg\/kg).\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives: \u003c\/b\u003e\u003cbr\u003e\nAccording to the manufacturer no artificial additives have been used\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\n\u003cp\u003eMarkus Mühle TRUE NATURE is a complete dry dog food.\u003cbr\u003e\n\u003cbr\u003e\n\u003cfont style=\"color:red\"\u003e\u003cb\u003ePlease note: \u003c\/b\u003e\u003c\/font\u003eMarkus Mühle TRUE NATURE has quite a large kibble size. If you are feeding small or mini breeds, you can break the kibble up by adding water.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThe recommended feeding amount is approximately 1.2% of your adult dog's body weight*. Please note that these are guidelines only. Actual feeding amounts depend on your pet's age, breed, activity levels and other circumstances.\u003cbr\u003e\nMonitor your pet's weight and adjust feeding amounts as required.\u003cbr\u003e\nFresh water should be provided at all times.\u003cbr\u003e\n*The recommended amount of food per day for young dogs can be up to 2.5% of its body weight.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"\" width=\"80%\"\u003e\n\t\u003ccolgroup\u003e\n\t\t\u003ccol width=\"50%\"\u003e\n\t\t\u003ccol width=\"50%\"\u003e\n\t\u003c\/colgroup\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDog's weight\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily amount\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; 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border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e20kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e240-260g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e25kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e300-320g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e30kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e360-380g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e35kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e420-440g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e40kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e480-500g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e45kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e540-560g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e50kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e600-620g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Markus Mühle","offers":[{"title":"15kg","offer_id":47558802440440,"sku":"zp-871919.0","price":89.3,"currency_code":"GBP","in_stock":false},{"title":"Economy Pack: 2 x 15kg","offer_id":47558802473208,"sku":"zp-871919.1","price":155.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/108318_pla_true_nature_markus_muehle_schweizer_poulet_15kg_3_c4679298-86e9-489a-9c45-8f8efe399399.jpg?v=1764416774","url":"https:\/\/www.petfoodmart.co.uk\/products\/markus-muhle-true-nature","provider":"Pet Food Mart","version":"1.0","type":"link"}