{"product_id":"concept-for-life-mini-adult","title":"Concept for Life Mini Adult","description":"\u003cp\u003e\u003cb\u003eConcept for Life Mini Adult\u003c\/b\u003e is tailored, premium nutrition based on the individual dietary requirements of adult small‑breed dogs aged 10 months and over. This complete dry dog food offers a host of benefits such as:\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003e\n\u003cb\u003eBalanced nutrient mix: \u003c\/b\u003eProvides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eIdeal weight maintenance: \u003c\/b\u003eThe balanced calorie content of the formula can help your dog to maintain an ideal weight and is also optimally adapted to the high energy requirements of small dogs. L‑carnitine can help activate the body’s own fat reserves.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eDental health: \u003c\/b\u003eThe Stay‑Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eHighest level of acceptance: \u003c\/b\u003eThe balanced formula with a high content of fresh meat is very well accepted, even by picky small‑breed dogs.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eMuscle maintenance: \u003c\/b\u003eThe high protein content (26%) is combined with an increased vitamin mix to help maintain muscles.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eShiny fur and healthy skin: \u003c\/b\u003eThe vitamin‑B complex, in combination with copper, organically‑bound zinc, and high‑quality omega‑3 and omega‑6 fatty acids, help promote glossy fur and supple skin.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eOptimum digestion: \u003c\/b\u003eHigh‑quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eSpecially adapted kibble size\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eDeveloped with vets\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eRich in meat\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eMade with rice, an easily digested carbohydrate. Free from wheat and soya\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe basis of a long and active dog life is species‑appropriate, balanced nutrition. Small breeds can be fussy about what they eat, but they need specialised food to meet their increased energy needs. They also require a diet with a balanced content of essential nutrients and built‑in dental care.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life Mini Adult\u003c\/b\u003e is a dry dog food formulated to suit the needs of small‑breed adult dogs aged 10 months and over. It provides your adult dog with a balanced diet for optimal all‑round care: the nutritional composition has been tailored to meet your small‑breed dog’s specific requirements and to promote overall health and well‑being.\u003c\/p\u003e\u003cp\u003eThe optimal calorie content helps small‑breed dogs maintain their ideal weight. The special \u003cb\u003eFORMULA X\u003c\/b\u003e actively supports lifelong health and keeps your dog in good shape. Concept for Life combines fresh meat with functional ingredients to create a balanced mix of premium nutrients, resulting in kibble that is easy to digest and highly accepted.\u003c\/p\u003e\u003cp\u003eThe vitamin‑B complex works with copper, organically‑bound zinc, and high‑quality omega‑3\/6 fatty acids to promote glossy fur and supple skin. The \u003cb\u003eStay‑Clean™ complex\u003c\/b\u003e reduces bacterial plaque and tartar while plant fibres mechanically clean teeth.\u003c\/p\u003e\u003cp\u003eConcept for Life is a unique, science‑based nutritional concept that focuses on your dog’s individual well‑being at different life stages. The Mini Adult variety provides balanced nutrition for small‑breed adults.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life – tailored nutrition for your pet.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAvailable in 1.5 kg and 4 kg sizes, \u003cb\u003eConcept for Life Mini Adult\u003c\/b\u003e is a premium, complete dry food for small‑breed adult dogs (aged 10 months and over, weighing between 1–10 kg).\u003c\/p\u003e\u003cbr\u003eConcept for Life - Mini Adult is a complete dry food for adult dogs.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003e\nPoultry protein (24%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (2.0%), lignocellulose (0.6%), egg powder, sodium chloride, salmon oil (0.35%), brewer's yeast (dried), potassium chloride, monocalcium phosphate, sunflower oil (0.25%), chicory inulin (0.1%).\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eEnergy per kg:\u003c\/b\u003e\u003cbr\u003e\nME (FEDIAF, 2021) 16.4 MJ \/ 3916 kcal.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003cbr\u003e\n\u003ci\u003eNutritional additives: \u003c\/i\u003e\u003cbr\u003e\nVitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6\/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, L-carnitine 50mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.\u003cbr\u003e\n\u003cem\u003eTechnological additives:\u003c\/em\u003e\u003cbr\u003e\nAntioxidant.\u003cbr\u003e\u003cb\u003eFeeding Recommendation:\u003c\/b\u003e\u003cbr\u003e\nThe food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.\u003cbr\u003e\n \n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" width=\"80%\"\u003e\n\t\u003ccolgroup\u003e\n\t\t\u003ccol width=\"33,33%\"\u003e\n\t\t\u003ccol width=\"33,33%\"\u003e\n\t\t\u003ccol width=\"33,33%\"\u003e\n\t\u003c\/colgroup\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDog’s weight in kg\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily amount - reduced activity\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily amount - normal activity\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; 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border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e55g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e65g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e75g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e4kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e70g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e80g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e95g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e5kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e80g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e95g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e110g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e6kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e95g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e110g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e135g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e7kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e105g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e120g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e145g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e8kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e115g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e135g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e160g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e9kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e125g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e145g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e170g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e10kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e135g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e160g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e185g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Concept for Life","offers":[{"title":"1.5kg","offer_id":47559037976824,"sku":"zp-561283.7","price":12.98,"currency_code":"GBP","in_stock":true},{"title":"4kg","offer_id":47559038009592,"sku":"zp-561283.5","price":26.23,"currency_code":"GBP","in_stock":false},{"title":"Economy Pack: 2 x 4kg","offer_id":47935769051384,"sku":"zp-561283.6","price":48.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/concept_for_life_adult_mini_ideal_weight_maintenance_muscle_maintenance_7.jpg?v=1764425822","url":"https:\/\/www.petfoodmart.co.uk\/products\/concept-for-life-mini-adult","provider":"Pet Food Mart","version":"1.0","type":"link"}