{"product_id":"concept-for-life-medium-sensitive","title":"Concept for Life Medium Sensitive","description":"\u003cp\u003e\u003cb\u003eConcept for Life Medium Sensitive\u003c\/b\u003e is a tailored, premium dry dog food designed specifically for medium‑breed dogs aged 12 months and older that have sensitive digestive systems. This balanced nutrition formula delivers optimal health benefits while respecting your pet’s unique dietary needs.\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003e\n\u003cb\u003eSingle animal protein:\u003c\/b\u003e\u003cbr\u003e\tThe exclusive use of lamb as the sole animal protein source makes this food ideal for medium‑breed dogs with food intolerances or a delicate gut.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eRice as the single carbohydrate source:\u003c\/b\u003e\u003cbr\u003e\tRice is gentle on digestion and free from wheat, maize, and soy, reducing potential allergens.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eOptimum digestion:\u003c\/b\u003e\u003cbr\u003e\tThe highly digestible blend contains fewer ingredients and includes prebiotic inulin plus plant fibre to support balanced gut flora and smooth digestion.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eHighest level of acceptance:\u003c\/b\u003e\u003cbr\u003e\tThis carefully balanced formula is well‑tolerated even by picky eaters. Kibble size is specifically engineered for medium breeds.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eBalanced nutrient mix:\u003c\/b\u003e\u003cbr\u003e\tA comprehensive mix of proteins, fatty acids, fibre, vitamins, and minerals keeps your sensitive dog healthy and active.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eImmunity support:\u003c\/b\u003e\u003cbr\u003e\tThe antioxidant complex from green tea, prebiotic inulin, beta‑glucans, and mannan‑oligosaccharides help strengthen natural defenses.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eHealthy skin and shiny coat:\u003c\/b\u003e\u003cbr\u003e\tVitamin B‑complex, copper, organically bound zinc, and high‑quality omega‑3 \u0026amp; omega‑6 fatty acids promote glossy fur and supple skin.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eDental health:\u003c\/b\u003e\u003cbr\u003e\tThe kibble’s unique texture combined with plant fibre mechanically cleans teeth, supporting oral hygiene.\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eDeveloped with vets\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eRich in meat\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe foundation of a long, active life for your dog is species‑appropriate, balanced nutrition. Many medium‑breed dogs suffer from food intolerances and digestive issues caused by hard‑to‑digest foods or environmental stressors. \u003cb\u003eConcept for Life Medium Sensitive\u003c\/b\u003e delivers a highly digestible solution that promotes optimal gut health.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life Medium Sensitive\u003c\/b\u003e provides sensitive, medium‑breed dogs with a balanced diet that supports all‑round wellbeing. The formula uses lamb as the single protein source and rice as the exclusive carbohydrate, making it perfect for dogs prone to digestive sensitivity or food intolerances. Prebiotic chicory inulin and targeted fibre encourage healthy intestinal flora.\u003c\/p\u003e\u003cp\u003eThe premium \u003cb\u003eFORMULA X\u003c\/b\u003e is crafted with selected lamb meat and high‑quality functional ingredients to create a nutrient‑rich kibble that’s easy to digest and highly accepted. The reduced ingredient list minimizes gastrointestinal irritation, ensuring your dog enjoys every meal.\u003c\/p\u003e\u003cp\u003eOur vitamin‑B complex works synergistically with copper, organically bound zinc, and premium omega‑3 \u0026amp; omega‑6 fatty acids to enhance coat shine and skin suppleness. Special plant fibre from linseed and dried beet pulp further supports stable digestion and balanced gut flora.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life\u003c\/b\u003e is a scientifically grounded nutritional concept that adapts to your dog’s life stage and individual needs. The Medium Sensitive range delivers the right balance of nutrients for adult medium‑breed dogs with sensitive digestive systems.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life – tailored nutrition for your pet.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAvailable in 1.5 kg, 6 kg (4 × 1.5 kg), and 12 kg packs, \u003cb\u003eConcept for Life Medium Sensitive\u003c\/b\u003e is the premium choice for medium‑breed dogs aged 12 months or older, weighing between 11–25 kg.\u003c\/p\u003e\u003cbr\u003eConcept for Life Medium Sensitive is a complete dry food for medium-sized, adult dogs with sensitive digestion (11-25kg) - from 12 months of age.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003e\nRice, lamb protein (19%, dried), rice protein, poultry fat, dried beet pulp (3.5%), liver hydrolysate, brewer's yeast (dried), linseed (2.2%), salmon oil (0.4%), potassium chloride, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), lignocellulose (0.1%), chicory inulin (0.1%), green tea (0.01%, dried, rich in flavonoids).\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eEnergy per kg:\u003c\/b\u003e\u003cbr\u003e\nME (FEDIAF, 2019) 15.61 MJ \/ 3728 kcal.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003cbr\u003e\n\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003cbr\u003e\nVitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6\/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2000mg, DL-methionine (technically pure) 1000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.\u003cbr\u003e\n\u003cem\u003eTechnological additives:\u003c\/em\u003e\u003cbr\u003e\nAntioxidant.\u003cbr\u003e\u003cb\u003eFeeding Recommendation:\u003c\/b\u003e\u003cbr\u003e\nThe food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" width=\"80%\"\u003e\n\t\u003ccolgroup\u003e\n\t\t\u003ccol width=\"15%\"\u003e\n\t\t\u003ccol width=\"20%\"\u003e\n\t\t\u003ccol width=\"20%\"\u003e\n\t\t\u003ccol width=\"20%\"\u003e\n\t\u003c\/colgroup\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDog’s weight\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eDaily amount – reduced activity\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTagesration - normale Aktivität\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTagesration - erhöhte Aktivität\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e11kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e155g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e180g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e210g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e12kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e165g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e190g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e225g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e14kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e185g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e215g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e250g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e15kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e195g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e225g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e265g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e16kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e205g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e235g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e280g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e18kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e225g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e260g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e305g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e20kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e240g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e280g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e330g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e22kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e260g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e300g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e355g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e24kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e275g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e320g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e375g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e25kg\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e285g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e330g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e390g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Concept for Life","offers":[{"title":"1.5kg","offer_id":47558972965112,"sku":"zp-561282.5","price":12.98,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":47558972997880,"sku":"zp-561282.6","price":35.23,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":47558973030648,"sku":"zp-561282.7","price":68.23,"currency_code":"GBP","in_stock":false},{"title":"Economy Pack: 2 x 12kg","offer_id":47558973063416,"sku":"zp-561282.8","price":114.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/concept_for_life_medium_sensitive_single_animal_protein_stable_digestion_9.jpg?v=1764424469","url":"https:\/\/www.petfoodmart.co.uk\/products\/concept-for-life-medium-sensitive","provider":"Pet Food Mart","version":"1.0","type":"link"}