{"product_id":"beta-senior-chicken","title":"BETA Senior Chicken","description":"\u003cp\u003eJust because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our \u003cstrong\u003ePURINA BETA® Senior Chicken\u003c\/strong\u003e dry dog food offers tailored nutrition for senior adult dogs, including omega‑3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! And all this without any added artificial colours, flavours or preservatives.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURINA BETA Senior at a glance:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew improved recipe!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChicken\u003c\/strong\u003e as the primary ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients and no artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eWith natural prebiotic proven to help improve digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibble for slower chewing\u003c\/li\u003e\n\u003cli\u003eTailored nutrition to support healthy ageing for your senior dog\u003c\/li\u003e\n\u003cli\u003eMade in the UK: proudly made in our Suffolk factory\u003c\/li\u003e\n\u003cli\u003eJoint mobility with omega‑3 fatty acids to help support healthy joints\u003c\/li\u003e\n\u003cli\u003eHeart care with essential amino acids to help support vital organ function\u003c\/li\u003e\n\u003cli\u003eHealthy immune system with antioxidants to help support natural defences\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNaturally Tailored Nutrition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, has created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Chicken as our number one ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBETA®: Free the Real Dog Inside\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. And his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!” – Andrew, from Carshalton\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhich Type is Yours?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Buddy\u003c\/strong\u003e – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Jester\u003c\/strong\u003e – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Thrillseeker\u003c\/strong\u003e – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Foodie\u003c\/strong\u003e – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Chaser\u003c\/strong\u003e – They were born to move – fast! That’s why they need to run, track and retrieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Explorer\u003c\/strong\u003e – Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith \u003cstrong\u003eBETA Senior Chicken\u003c\/strong\u003e, your senior dog receives all the nutrition they need to stay active, healthy, and happy. Order now and give your loyal companion the best chance at golden years filled with vitality and joy.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eChicken meal (29%), wheat*, corn*, wheat middling, poultry fat, dried beet pulp, minerals, dried chicory root* (1%), digest, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).\u003c\/p\u003e\n\n\u003cp\u003e*Natural ingredients\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eVitamin A (21,200 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (88mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9mg), manganous sulphate monohydrate (6mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).\u003c\/p\u003e\n\n\u003cp\u003eAntioxidants.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eDog’s bodyweight\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eNormal activity (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eMore active (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e5kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e115\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e130\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e10kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e185\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e210\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e15kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e240\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e275\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e20kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e290\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e330\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e25kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e335\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e385\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e30kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e380\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e435\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e35kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e425\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e485\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e40kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e460\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e530\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e45kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e500\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e570\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e50kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e535\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e615\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e55kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e570\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e655\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e60kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e605\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e695\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e65kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e640\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e730\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e70kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e670\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"189\"\u003e\n\t\t\t\u003cp\u003e770\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe recommended feeding amounts are guidelines only and should be adjusted according to your dog’s activity level, physical condition and individual needs.\u003c\/p\u003e\n\n\u003cp\u003eClean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly. \u003c\/p\u003e\n\n\u003cp\u003eIntroduce BETA gradually over 7 days.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":47558844383480,"sku":"zp-369641.5","price":49.19,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 14kg","offer_id":47558844416248,"sku":"zp-369641.6","price":83.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/6316499_5__4.jpg?v=1764418624","url":"https:\/\/www.petfoodmart.co.uk\/products\/beta-senior-chicken","provider":"Pet Food Mart","version":"1.0","type":"link"}