{"product_id":"beta-adult-turkey-lamb","title":"BETA Adult Turkey \u0026 Lamb","description":"\u003cp\u003eBeing a “Real Dog” means running, jumping, chasing, and living a life unleashed. Your dog needs food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our \u003cstrong\u003ePURINA® BETA® Adult Turkey \u0026amp; Lamb\u003c\/strong\u003e offers tailored nutrition for adult dogs, including essential vitamins and minerals to help support healthy bones, and high levels of protein and fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! And all this without any added artificial colours, flavours and preservatives.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURINA BETA Adult Turkey \u0026amp; Lamb at a glance:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew improved recipe!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurkey\u003c\/strong\u003e as the primary ingredient, with delicious lamb\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade with selected natural ingredients\u003c\/strong\u003e and no artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWith natural prebiotic\u003c\/strong\u003e proven to help improve digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibble for slower chewing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTailored nutrition\u003c\/strong\u003e with all the essential nutrients your adult dog needs\u003c\/li\u003e\n\u003cli\u003eMade in the UK: proudly made in our Suffolk factory\u003c\/li\u003e\n\u003cli\u003eStrong muscles: protein to help support strong musculature\u003c\/li\u003e\n\u003cli\u003eHealthy skin \u0026amp; shiny coat: vitamins, zinc and omega‑3 and -6 fatty acids\u003c\/li\u003e\n\u003cli\u003eHealthy teeth \u0026amp; bones: essential minerals and vitamins to support healthy teeth and bones\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNaturally Tailored Nutrition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, has created BETA®: a tailored range of food made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBETA®: Free the Real Dog Inside\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eReal Dog Story\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“It’s so important that you recognise the dog inside. And Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. And we live in the county, so there is so much for her to experience and try. She’s a Fire \u0026amp; Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!” - Lindsey, from Preston\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhich Type is Yours?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eThe Buddy\u003c\/i\u003e – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Jester\u003c\/i\u003e – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Thrillseeker\u003c\/i\u003e – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Foodie\u003c\/i\u003e – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Chaser\u003c\/i\u003e – They were born to move – fast! That’s why they need to run, track and retrieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Explorer\u003c\/i\u003e – Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBy choosing \u003cstrong\u003eBETA Adult Turkey \u0026amp; Lamb\u003c\/strong\u003e, you’re giving your dog the natural, protein‑rich nutrition it needs to stay strong, healthy, and ready for every adventure. Trust in our UK‑made quality and let your real dog thrive.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eTurkey meal (18%), wheat*, corn*, rice* (9%), lamb meal (7%), poultry fat, soya meal, wheat middling, dried beet pulp, digest, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).\u003c\/p\u003e\n\n\u003cp\u003e*Natural ingredients\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eVitamin A (21,000 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (86mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9.5mg), manganous sulphate monohydrate (6.5mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).\u003c\/p\u003e\n\n\u003cp\u003eAntioxidants.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eDog’s bodyweight\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eNormal activity (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eMore active (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e10kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e175\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e200\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e12kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e200\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e225\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e14kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e220\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e250\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e16kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e240\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e275\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e18kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e260\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e300\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e20kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e280\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e320\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e22kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e300\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e340\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e24kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e315\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e360\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e25kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e325\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e370\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.\u003c\/p\u003e\n\n\u003cp\u003eClean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.\u003c\/p\u003e\n\n\u003cp\u003eIntroduce BETA gradually over 7 days.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":47558837666040,"sku":"zp-369578.7","price":47.23,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 14kg","offer_id":47558837698808,"sku":"zp-369578.8","price":79.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/7613036470254_t517_5.jpg?v=1764418581","url":"https:\/\/www.petfoodmart.co.uk\/products\/beta-adult-turkey-lamb","provider":"Pet Food Mart","version":"1.0","type":"link"}