{"product_id":"beta-adult-sensitive","title":"BETA Adult Sensitive","description":"\u003cp\u003eWe know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life. That is why our \u003cstrong\u003ePURINA BETA® Adult Sensitive\u003c\/strong\u003e dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega‑3 and –6 fatty acids that help reduce possible discomfort in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. And all this without including any added artificial colours, flavours or preservatives in the recipe!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURINA BETA Adult Sensitive at a glance:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew improved recipe!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalmon\u003c\/strong\u003e as the primary ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients and no artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eWith natural prebiotic proven to help improve digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibble for slower chewing\u003c\/li\u003e\n\u003cli\u003eTailored nutrition to help support sensitive skin and digestion\u003c\/li\u003e\n\u003cli\u003eMade in the UK: proudly made in our Suffolk factory\u003c\/li\u003e\n\u003cli\u003eSensitive digestion: with high quality protein (salmon) and rice, to help support good digestion\u003c\/li\u003e\n\u003cli\u003eSkin sensitivity: with vitamins, zinc and omega‑3 and –6 fatty acids, important skin nutrients to help reduce possible discomfort\u003c\/li\u003e\n\u003cli\u003eHealthy immune system: with antioxidants to help support natural defences\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNaturally Tailored Nutrition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBETA®: Free the Real Dog Inside\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eReal Dog Story\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“Shadow was found in a rescue centre, and it was love at first sight for me. He’s such a great character and is not timid at all. It’s amazing really - he’s fearless, and he’s so confident. He’s a real Thrillseeker. In the park he hares around chasing birds… that’s his favourite past time and normally he’ll go for a splash in the pond too, regardless of the temperature! As he’s a rescue, I’m still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, and looking great!” - Charlotte, from London\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhich Type is Yours?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eThe Buddy\u003c\/i\u003e: They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Jester\u003c\/i\u003e: Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Thrillseeker\u003c\/i\u003e: They just love to dive right in. Splashing, swimming, rolling, and the messier the better!\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Foodie\u003c\/i\u003e: They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Chaser\u003c\/i\u003e: They were born to move – fast! That’s why they need to run, track and retrieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Explorer\u003c\/i\u003e: Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSEO Tags:\u003c\/strong\u003e BETA Adult Sensitive Dog Food, Salmon Protein Dry Dog Food, Natural Prebiotic Digestive Health, Skin \u0026amp; Digestion Support, UK Made, No Artificial Additives, Dual Shape Kibble, 90 Years Expertise\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePrimary Keyword:\u003c\/strong\u003e BETA Adult Sensitive\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eSalmon meal (17%), wheat*, corn*, rice* (14%), soya meal, poultry fat, dried beet pulp, corn gluten, minerals, dried chicory root* (1%), digest, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).\u003c\/p\u003e\n\n\u003cp\u003e*Natural ingredients\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eVitamin A (20,300 IU), vitamin D3 (1180 IU), vitamin E (96 IU), ferrous sulphate monohydrate (84mg), calcium iodate anhydrous (2.1mg), cupric sulphate pentahydrate (9.2mg), manganous sulphate monohydrate (6.2mg), zinc sulphate monohydrate (120mg), sodium selenite (0.2mg).\u003c\/p\u003e\n\n\u003cp\u003eAntioxidants.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eDog’s bodyweight\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eNormal activity (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eMore active (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e10kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e175\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e200\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e12kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e200\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e225\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e14kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e220\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e250\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e16kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e240\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e275\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e18kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e260\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e295\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e20kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e280\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e320\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e22kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e295\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e340\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e24kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e315\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e360\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e25kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e325\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"142\"\u003e\n\t\t\t\u003cp\u003e370\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.\u003c\/p\u003e\n\n\u003cp\u003eClean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly. \u003c\/p\u003e\n\n\u003cp\u003eIntroduce BETA gradually over 7 days.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":47558821708024,"sku":"zp-369640.7","price":48.89,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 14kg","offer_id":47558821740792,"sku":"zp-369640.8","price":82.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/6316486_5__5.jpg?v=1764417863","url":"https:\/\/www.petfoodmart.co.uk\/products\/beta-adult-sensitive","provider":"Pet Food Mart","version":"1.0","type":"link"}