{"product_id":"beta-adult-light-turkey","title":"BETA Adult Light Turkey","description":"\u003cp\u003eDogs with a healthy appetite can be prone to gaining some additional weight, even if they live an active and curious lifestyle. That’s why our \u003cstrong\u003ePURINA BETA Adult Light Turkey\u003c\/strong\u003e dry dog food offers tailored nutrition enriched with all the key nutrients your dog needs.\u003c\/p\u003e\u003cp\u003eIt is made with a lower level of fat to help your dog maintain an ideal body condition, ensuring it is fit and ready to explore the world! This dish is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health. And all this without including any added artificial colours, flavours or preservatives!\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURINA BETA Adult Light Turkey at a glance:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew improved recipe!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurkey\u003c\/strong\u003e as the primary ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients and no artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eWith natural prebiotic proven to help improve digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibble for slower chewing\u003c\/li\u003e\n\u003cli\u003eTailored nutrition with correct nutrient absorption and delivery of a good level of energy during weight management\u003c\/li\u003e\n\u003cli\u003eMade in the UK: proudly made in our Suffolk factory\u003c\/li\u003e\n\u003cli\u003eLow fat diet: contains 20% less fat than standard adult dog food, for healthy weight management\u003c\/li\u003e\n\u003cli\u003eIdeal body condition: correct balance of protein and fat to support good body condition during weight loss or maintenance\u003c\/li\u003e\n\u003cli\u003eFirm stools: with beet pulp to help improve stool quality and regulate intestinal transit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNaturally Tailored Nutrition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient.\u003c\/p\u003e\u003cp\u003eInspired by nature, and made in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBETA®: Free the Real Dog Inside\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eReal Dog Story\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e“Honey is a rescue dog and she’s really come out of her shell. She was quite timid at first, but then really opened up. She’s kind, gentle, but also mischievous! Now she’s a real Explorer – adores the beach, loves to get about. Chasing birds on the beach makes her day. It’s been amazing to see her come out of herself. I keep an eye on her weight and feed her a tasty light formula.” - Jo \u0026amp; Andy from The Wirral\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhich Type is Yours?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003ci\u003eThe Buddy\u003c\/i\u003e – They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Jester\u003c\/i\u003e – Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Thrillseeker\u003c\/i\u003e – They just love to dive right in. Splashing, swimming, rolling, and the messier the better!\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Foodie\u003c\/i\u003e – They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Chaser\u003c\/i\u003e – They were born to move – fast! That’s why they need to run, track and retrieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003ci\u003eThe Explorer\u003c\/i\u003e – Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith \u003cstrong\u003ePURINA BETA Adult Light Turkey\u003c\/strong\u003e, your dog gets a low‑fat, natural‑ingredient diet that supports weight management, digestive health, and an active lifestyle. Made in the UK, our dual‑shape kibble encourages slower chewing for better digestion, while the prebiotic blend promotes firm stools and overall gut wellness.\u003c\/p\u003e\u003cp\u003eChoose BETA® today and give your dog the tailored nutrition it deserves – so they can stay fit, happy, and ready to explore every adventure that comes their way.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eTurkey meal (27%), wheat*, corn*, wheat middling, poultry fat, soya meal, dried beet pulp (2%), minerals, dried chicory root* (1%), digest, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).\u003c\/p\u003e\n\n\u003cp\u003e*Natural ingredients\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eVitamin A (22,600 IU), vitamin D3 (1300 IU), vitamin E (105 IU), ferrous sulphate monohydrate (92mg), calcium iodate anhydrous (2.4mg), cupric sulphate pentahydrate (10mg), manganous sulphate monohydrate (7mg), zinc sulphate monohydrate (130mg), sodium selenite (0.22mg).\u003c\/p\u003e\n\n\u003cp\u003eAntioxidants.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eDog’s bodyweight\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eWeight maintenance (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eWeight loss (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e5kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e115\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e85\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e10kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e185\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e150\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e15kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e245\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e195\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e20kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e295\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e235\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e25kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e340\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e275\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e30kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e385\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e310\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e35kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e430\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e345\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e40kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e470\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e375\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e45kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e510\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e405\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e50kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e545\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e435\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e55kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e580\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e465\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e60kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e615\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e490\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e65kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e650\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e520\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e70kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e680\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e545\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.\u003c\/p\u003e\n\n\u003cp\u003eClean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.\u003c\/p\u003e\n\n\u003cp\u003eIntroduce BETA gradually over 7 days.\u003c\/p\u003e","brand":"Beta","offers":[{"title":"14kg","offer_id":47558871286008,"sku":"zp-369579.7","price":49.19,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 14kg","offer_id":47558871318776,"sku":"zp-369579.8","price":83.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/7613034460400_t517_1.jpg?v=1764420096","url":"https:\/\/www.petfoodmart.co.uk\/products\/beta-adult-light-turkey","provider":"Pet Food Mart","version":"1.0","type":"link"}