{"product_id":"beta-adult-large-breed","title":"BETA Adult Large Breed","description":"\u003cp\u003eFor some large breed dogs, being a “Real Dog” means running around and chasing, whilst for others it means protecting and guarding. Either way, your large‑breed companion will need food that can properly fuel its natural enthusiasm for life.\u003c\/p\u003e\u003cp\u003eThat is why our \u003cstrong\u003ePURINA BETA® Adult Large Breed\u003c\/strong\u003e offers tailored nutrition for adult dogs, featuring essential amino acids to support vital organ functions—including the heart—and omega‑3 fatty acids to help maintain healthy joints, which are often overburdened in larger breeds. It’s specially formulated with selected natural ingredients and a natural prebiotic to promote digestive health, ensuring your dog stays at its best all day long—without any added artificial colours, flavours or preservatives.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePURINA BETA Adult Large Breed at a glance:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew improved recipe!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurkey\u003c\/strong\u003e as the primary ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients and no artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eWith natural prebiotic proven to help improve digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibble for slower chewing\u003c\/li\u003e\n\u003cli\u003eTailored nutrition to help maintain a lean body mass for your large breed dog\u003c\/li\u003e\n\u003cli\u003eMade in the UK: proudly made in our Suffolk factory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart health:\u003c\/strong\u003e with essential amino acids to support vital organ function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJoint mobility:\u003c\/strong\u003e with omega‑3 fatty acids to support healthy joints\u003c\/li\u003e\n\u003cli\u003eHealthy skin \u0026amp; shiny coat: with vitamins, zinc and omega‑3 and –6 fatty acids\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eNaturally Tailored Nutrition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLike you, we know that dogs are happiest and healthiest when they can live a life unleashed—outdoors, exploring the world, and having fun! That’s why PURINA, with our 90 years of expertise in dog nutrition and behaviour, created BETA®: a tailored range of food made using carefully selected natural ingredients, featuring Turkey, Chicken or Salmon as the number one protein. Inspired by nature and produced in our Suffolk factory, all our products provide healthy inside‑out nutrition that helps your dog live an active and curious life.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBETA®: Free the Real Dog Inside\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReal Dog Story:\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e“Stanley is just two years old and he’s a cross between a Buddy and a Thrillseeker. As a breed they need lots of running and, of course, a Real Dog should have the freedom to run. They love running in a pack, being active, and being curious. In the main though, they’re couch potatoes and just want to spend time with their people. I make sure Stanley gets the right sort of diet to suit his needs.” – Mackenzie, Sutton St Edmund\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003e\u003cb\u003eWhich Type is Yours?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo help you “Free the Real Dog Inside”, we’ve created six inspiring examples of real dogs and what gets their tails wagging:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Buddy\u003c\/strong\u003e: They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Jester\u003c\/strong\u003e: Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Thrillseeker\u003c\/strong\u003e: They just love to dive right in—splashing, swimming, rolling, and the messier the better!\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Foodie\u003c\/strong\u003e: They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Chaser\u003c\/strong\u003e: Born to move – fast! That’s why they need to run, track and retrieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Explorer\u003c\/strong\u003e: Every walk is the start of a new mission—digging, climbing, uncovering—and probably ends with a bath!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith \u003cstrong\u003ePURINA BETA® Adult Large Breed\u003c\/strong\u003e, your dog gets a balanced diet that supports heart health, joint mobility, digestive wellness, and a lean body mass—all while enjoying the natural flavours of turkey and other premium proteins. Made in the UK with care, this kibble is free from artificial additives, ensuring every bite is pure nutrition for your real dog.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eIngredients:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eTurkey meal (28%), wheat*, corn*, wheat middling, poultry fat, dried beet pulp, dried chicory root* (1%), digest, minerals, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).\u003c\/p\u003e\n\n\u003cp\u003e*Natural ingredients\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eVitamin A (18,200 IU), vitamin D3 (1050 IU), vitamin E (85 IU), ferrous sulphate monohydrate (75mg), calcium iodate anhydrous (1.9mg), cupric sulphate pentahydrate (8mg), manganous sulphate monohydrate (5.5mg), zinc sulphate monohydrate (105mg), sodium selenite (0.18mg).\u003c\/p\u003e\n\n\u003cp\u003eAntioxidants.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFeeding recommendation:\u003c\/b\u003e\u003c\/p\u003e\n\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" cellpadding=\"0\" cellspacing=\"0\"\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eDog’s bodyweight\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eNormal activity (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e\u003cb\u003eMore active (g\/day)\u003c\/b\u003e\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e25kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e340\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e385\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e30kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e380\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e435\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e35kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e425\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e485\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e40kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e465\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e530\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e45kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e500\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e575\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e50kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e540\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e615\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e55kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e575\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e655\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e60kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e610\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e695\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e65kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e640\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e735\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e70kg\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e675\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" valign=\"top\" width=\"106\"\u003e\n\t\t\t\u003cp\u003e770\u003c\/p\u003e\n\t\t\t\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.\u003c\/p\u003e\n\n\u003cp\u003eClean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.\u003c\/p\u003e\nIntroduce BETA gradually over 7 days.","brand":"Beta","offers":[{"title":"14kg","offer_id":47558839992568,"sku":"zp-369639.7","price":48.89,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 14kg","offer_id":47558840025336,"sku":"zp-369639.8","price":82.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/6623\/4104\/files\/6109470_3__2.jpg?v=1764418607","url":"https:\/\/www.petfoodmart.co.uk\/products\/beta-adult-large-breed","provider":"Pet Food Mart","version":"1.0","type":"link"}